Worldwide paperless messaging firm Striata will be presenting at the International Email Promoting Peak on November fifteen, 2012 your desk. This annual webinar is an absolute must for all digital marketers who want to stay before the e-mail promoting curve - discover the newest trends, best practices and actual examples in e-mail selling as top gurus from across the world share their revelations. Sibbald announces, "These days, not having a commitment offering makes it harder to compete against those with similar services and goods that do offer rewards. Commitment programs (particularly in retail) have solved a major issue for marketers by providing otherwise unattainable info about clients and their purchasing behavior." . Sibbald claims the key to a successful loyalty program is effective, focused communication and here is where digital communication becomes active.
Plenty of the top fidelity brands including - FNB's eBucks and Clicks ClubCard - have found that by welcoming the power of digital communication, they can reinforce fidelity and lifetime value by sending highly customized, targeted messages to their fidelity members. Ntombi Tisani, Executive : Member Experience at eBucks, FNB's seriously successful fidelity and rewards program, had the following to say of the goals and advantages of a rewards programme, "You have to retain the interest of a wide-ranging audience, making it critical to be cutting edge in how members earn and spend rewards. Sibbald explains that fidelity programs have different outcomes for each programme owner and will even mature or transform over time . "Communication is vital not only to prompt members toward the specified behavior (earn, spend, engage) but also to build what's perhaps the most valuable asset of a fidelity program - information." . The Clicks ClubCard programme provides invaluable comprehension of customer preferences and purchasing behavior. This information is very important to our marketing efforts". "The Loyalty industry is leveraging the power of digital communications by engaging with their customers in a specific and relevant way. This binds organisations to their customers across the customer lifecycle in the most effective, efficient and interactive manner," concludes Sibbald.
. Ross Sibbald will be presenting at - 1pm GMT, 3pm SAST, 9am ET, 5am PT . This yearly event is free for anyone interested in joining. To get more information please be in touch distribution of press releases or book your space here.