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LOOKAL is an exciting new business catalog, recently launched in London that guarantees to help local firms to maximize their web advertising efforts. LOOKAL is an exciting new business index, recently launched in London that guarantees to help local firms to maximise their online advertising efforts. The owners of the directory are keen to use social media and content promoting to drive topical traffic to enterprises that have premium listings on the website.
Though social media and content marketing have matured in numerous businesses, smaller firms appear to struggle to either get their heads around it or merely does not have sufficient time or in a number of cases money to habitually take part in these marketing practices. LOOKAL although a catalog like the yellow pages will work closely with local business owners and will exploit the likes of Twitter, Face Book, Pinsterest, YouTube and varied bookmarking sites to share business news, offer, pictures, videos, vouchers and other information. The rate that local businesses are failing is at a shocking 14.6% as advised by figures released by the Local info company. Many businesses are also selling their services and goods short in the prevailing group purchasing trend.
According to Francene Mullings the owner of LOOKAL, she explains that the benefits of advertising on the index are two-fold as this will not just give businesses an immediate benefit over their competitors but will also boost S.E.O efforts over the long run. She is saying that she's have a established technique to give tiny local businesses more for their advertising dollar as "gone are the times when you simply list a business on a list and expect business to flood your way." She added that directories in the past use to use "pay-per-click" to publicise the premium listings of their customers. Nonetheless the cost of PPC has increased by more than 37% and small firms just cannot afford to take the danger. She concluded that LOOKALs' responsibility will be to make a social media conversation for companies. LOOKAL index have all the features on any other catalog but the personalised touch to each client appears to suggest that it's not just a place where business listings are forgotten.